Vision & Mission

To preserve and evolve Indian craft and artisanal skills so they remain an integral part of our cultural fabric


To enable craft and artisans skills as a sustainable form of livelihoods for marginalized communities


  • Providing structured, long-term development support to enable crafts as a means of income generation and livelihood
  • Building capacity and capability of marginalized communities and traditional artisans in craft based skills and enterprises
  • Reviving patronage of crafts via large scale, sustained interventions
  • Facilitating design development to enhance functionality of handicrafts
  • Provide sustainable marketing platformsfor artisans and craft groups
  • Promote education and awareness of crafts through interactive programs

Value Chain